Business Technology & Solutions Directory

Email Marketing

What is Email Marketing?

E-mail marketing is a form of direct marketing. It is the promotion of products or services via electronic mail with the purpose of enhancing the relationship of a company with its current or old customers and to encourage customer loyalty and repeat business.

Email Marketing Suppliers

Email Marketing Suppliers

ExactTarget

ExactTarget Core Solution

ExactTarget has designed an e-mail solution that maintains just the right balance of ease-of-use to help organizations.

Contact:
Telephone:: +44 (0)20 8940 8123

Address:: 5 The Green Richmond upon Thames Surrey TW9 1PL

ExactTarget Core Solution

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and more than 3,750+ organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance.

Expedite Simplicity Email Marketing Software

Simplicity

Simplicity is a web based email marketing software that is specialized for large volume email list marketing campaigns.

Contact:
Telephone:: 630-876-8066

Address:: 1911 Glacier Park Ave Suite 574 - Naperville IL 60540

Simplicity

Expedite's Simplicity web based email marketing lets you focus on your email marketing campaign and not on the resources of deploying an email list marketing campaign. By utilizing our web based software, you never have to download anything and can perform your email marketing campaign anywhere in the world.

Email Reaction Ltd UK

Email Reaction ASP

Our web-based system makes Email Reaction perfectly suited to the needs of emarketers.

Contact:
Telephone:: +44 (0)8707 425452

Address:: The Barley Mow Business Centre 10 Barley Mow Passage London W4 4PH

Email Reaction ASP

Our technology is driven by what you want to achieve, making it ideal for marketers. You’re never far from the information you need thanks to clear interfaces and one-click campaign overviews. Advanced list management makes data handling and broadcast simple too. All of which leaves you free to focus on what you do best – generating ideas. Our reliable, leading-edge platform ensures your campaigns benefit from the strongest back-office support. With unparalleled backup systems, ongoing training and responsive technical support, you’re well placed to put our extensive functionality to work. We can also seamlessly link with your existing databases to integrate email into your overall marketing cycle.

e-Dialog UK Ltd

Precision Central

Precision Central offers the most robust, integrated set of tools available to optimize online marketing campaigns.

Contact:
Telephone:: +44 (0) 20 7659 2630

Address:: 77 Oxford Street London WID 2ES

Precision Central

e-Dialog is the proven provider of advanced e-mail marketing and database technologies, products, strategies, and services for permission-based e-mail marketers. Whether clients are looking for a full-service, self-service or collaborative (part self- and part full-service) relationship, we have the solutions to meet their needs. Established in 1996, e-Dialog has offices in Lexington, Massachusetts and London, England. Profitable since 2003, e-Dialog is a privately held company whose investors include Flagship Ventures and Commonwealth Capital.

Email communication is often more effective than printed direct mail, because a reader can click on a link and go straight to the company's website.

Mid-sized businesses with sophisticated marketing needs often pursue mid-range email marketing solutions - completely customised solutions, from strategy and creative to tracking, analysis and maintenance.

Direct e-mail marketing is about sending permission-based opt-in e-mail, rather than unsolicited commercial e-mail (UCE).

Permission-based opt-in e-mail is a term for a promotional e-mail that recipients have previously requested by signing up at a company's website or ad. So opt-in e-mails are only sent to people who specifically request them.

UCE or unsolicited commercial e-mail, also called spam, is a term used to describe an electronic promotional message sent to a recepient without his prior request or consent.

Direct marketing e-mails often include mechanisms that provide the company with feedback on the effectiveness of a campaign, by making it possible to track metrics such as the number of e-mails that were opened, the number of clicks that were generated from an e-mail, the number of recipients that requested removal from the company's list, the number of e-mails that were bounced by the recipient's server etc.