What is Sales Force Automation?
Sales Force Automation (SFA) is a technique used to automate a number of sales tasks which include management of all contacts, tracking orders and delivery, inventory control, sales forecasting, generating sales reports and employee performance reports, etc. Sales Force Automation necessarily involves the use of a software tool which works with a database. Primarily, a Sales Force Automation package would include a database system, an email package and a number of templates for all forms of communication and information exchange.
Sales Force Automation Suppliers
Sales Force Automation Suppliers
RightNow Technologies
RightNow Sales improve sales efficiency and productivity, forecast with confidence and support any sales methodology.
- Contact:
- Telephone:
- 44 (0) 1753 89 4900
- Address:
- 1st Floor
58 Herschel Street
Slough
Berkshire
SL1 1PG
RightNow Technologies, Inc., (NASDAQ: RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers.
More than 1,400 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration.
Maximizer Software Ltd
SFA capabilities in Maximizer Enterprise 9 empowers sales teams with on demand access to complete customer information.
- Contact:
- Telephone:
- 44 (0) 1628 587777
- Address:
- Bridge House
Bridge Avenue
Maidenhead
Berkshire
SL6 1RR
Maximizer Software is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise customers and over one million Maximizer users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organisation with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific.
Onyx Software UK Ltd
Onyx Employee Portal maximizes your sales efficiency by automating all of the processes that impact your sales organization.
- Contact:
- Telephone:
- 44 (0)1344 322 000
- Address:
- Tamar House
Brants Bridge
Bracknell
Berkshire
RG12 9BQ
Onyx Software Corporation (NASDAQ: ONXS) is a worldwide leader in customer process software and solutions for the enterprise. Onyx provides flexible solutions that enable organizations to automate, manage, and evolve their customer processes quickly and cost-effectively for strategic advantage. By providing an integrated suite of customer process automation applications encompassing customer management, process management, and analytics capabilities, Onyx enables enterprises to reduce costs, increase productivity and grow revenue.
Pivotal Corporation Ltd.
Pivotal Sales is complete SFA for global and mobile sales forces, allowing sales teams to sell across territories.
- Contact:
- Telephone:
- 44 1 604 614131
- Address:
- Pioneer House
7 Rushmills
Northampton
NN4 7YB
Pivotal Corporation, is a leading CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises – a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that are designed to produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,800 companies around the world have licensed Pivotal.
Benefits
Sales Force Automation is a one stop solution for automation of all sales functions that are notorious for unreasonably delaying deals. These packages present a number of benefits for any enterprise involved in selling. Key benefits are as follows:
- Close more deals: By automating tasks such as order tracking, recording client interaction, setting reminders and reporting while making it easier access to live and up-to-date information, Sales Force Automation helps sales representatives close more deals.
- More control : Sales Force Automation puts managers in better control of the sales force by providing up-to-date performance records of every member. It also helps in accurate sales forecasting and identifying potential problems.
- Improve productivity: Sales Force Automation enables developing a paperless office. By automating most of the sales functions and putting a number of professional templates at the disposal of the sales force, improves the productivity of the sales force.
- Customised solutions: Most companies offer Sales Force Automation software in customised packages as per your particular needs. Off-the-shelf Sales Force Automation packages are also highly customizable. This means that the tool you use will be highly optimised for the best results.
The business value of Sales Force Automation is immense as it makes the sales process more visible and can help improve the performance of the sales force drastically. It puts the managers in better control of the entire sales force and equips them with valuable analysis of the market trends and a more accurate forecasting. Most importantly, Sales Force Automation presents the opportunity of improving the customer service while making the sales force more efficient. This rare combination makes SFA an irresistible tool for any ambitious enterprise.
Related terms
Sales Force Automation is sometimes referred to as Customer Relations Management (CRM) but, CRM differs from SFA by not necessarily involving automation. Sales Automation Software (SAS) is another term for SFA.