E-commerce is "business channel of the future"
News Article - Thursday, September 25, 2008 12:42
Filed under: Industry News
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E-commerce is set to be the main business channel of the future as it is the best way to reach the customer in the current economic climate, according to an expert.
Geoff Galat, vice president of marketing and product strategy at Tealeaf, says e-commerce is now "a real form of doing business".
He states: "It has to be the only channel for the future because it has lots of efficiencies and in the current financial climate it's the best way to reach customers."
Mr Galat warned while e-commerce is the best way to deliver services it requires monitoring and for attention to be paid to it.
He also cited figures which state 52 per cent of people now prefer to do their shopping online and the e-commerce medium should not be ignored.
A recent report from IMRG found over three-quarters of shoppers plan to do half or more of their Christmas buying on the internet. |
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