Study urges companies to evaluate online strategy
News Article - Tuesday, March 6, 2007 11:10
Filed under: Industry news
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A new study points out that companies need to evaluate and adapt their online strategies in today's business world.
The 'Future Online Strategies and Technologies' report from Business Insights notes that "increased access to and use of the internet is driving the growth of online channels, with the population of internet users expected to reach 1.35 billion in 2007".
As a result, organisations need to adopt a "multi-channel approach" across all business functions and processes and realise that consumers are much more tech-savvy in this day and age.
"Understanding the future of online channels is a must for any organisation that hopes to compete effectively in today's technology-centric world," the report claims.
Web content management systems are useful for deploying effective self-service initiatives for business partners, customers and employees, and personalisation can be used to establish or maintain an individual relationship.
More than half (54 per cent) of enterprises currently use a web content management system, and a further 39 per cent intend to invest in a system within the next two years.
A separate study by website uSwitch suggested that online sales in the UK would reach £40 billion this year and could grow to £162 billion by 2020.
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