Boosting managed search engine optimisation (SEO) of a company does not need to be complicated or very time consuming, one expert states.
Danny Sullivan, editor of Search Engine Land, recently addressed the KDMC News Entrepreneur Boot Camp at the University of Southern California, offering his tips on managed SEO, stated blogger Robert Niles on OJR.
Mr Sullivan stated the first step is to use the Google AdWords tool to indentify the keywords and phrases the business should be aiming for, following which they should be added to HTML title tags.
He also advised those wanting to boost their managed SEO to put the keywords in URLS where possible and use hyphens, rather than underscores, to separate them.
One method to avoid is publishing the same article under two or more URLs on the website, as this can severely damage the managed SEO and lead to penalties and a drop in the search engine position.
Linking in and out of the site is another idea offered by Mr Sullivan, who says a great on-page managed SEO will not help boost search engine rankings unless other news publishers know about their works.
Jill Kocher of Practical eCommerce recently stated companies need to write for humans for a successful managed SEO.